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Abstract

consumer behaviour expert research resource

About

Philip Graves

Philip Graves is a consumer behaviour consultant, author, speaker and
regular contributor to the media. He has been described as "one of the
world's leading consumer behaviour experts" (Kevin Hogan), "one of the
world's pre-eminent consumer behaviour consultants" (Cambridge Business
Magazine) and one of ten "... original thinkers whose ideas will help
shape Britain's recovery." (Director)

For the last six years he has been working with international
businesses, providing expert advice on consumer behaviour and
behavioural insight.

His first book, Consumer.ology, was published in 2010 and was named one
of Amazon's top ten best business books of the year. In addition to
case studies and examples from his own work, the book draws on some of
the latest academic research from psychology and neuroscience to show
why most market research can't work and what companies should be doing
instead. Consumer.ology has been described as "essential reading for
marketers and general managers" and "accessible" and
"thought-provoking" for non-business audiences.

Alongside his own consumer behaviour consultancy work for clients
including the media, retailers and financial services companies, Philip
is an associate of Frontier Economics.

Based in Cambridge (UK), his work has taken him around the world,
including the United States, Brazil, Singapore, and Japan.

This site includes an extensive free resource of consumer behaviour
research articles, as well as links to articles written or contributed
to by Philip that have been published elsewhere. You can also join the
Mindshop mailing list to ensure you're the first to hear when new
articles are published.

Latest Articles

Market Research
Misleads Society

Brands Vs Superbrands:
Do You Know the Difference?
(external site)

The Gift-Giving Quiz!

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